Our conscience
Corporate social responsibility which works!
The business world often forgets that not everyone has equal opportunities. Cool Fresh International, its shareholders and employees have been committed to making a positive contribution to the world and its people for many years.
Our involvement in supporting emerging farmers with finances and skills transfer have created multiple commercial spin-offs. Initiating community development projects continue to add value to our sustainable business strategies. And of course, we manage our business in an environment-friendly manner.
We believe that good, profitable business and good citizenship are not mutually exclusive. Addressing social and environmental issues supports us in achieving our corporate goals and can be critical to long-term corporate success.
Cool Fresh International is currently involved in a number of exciting CSR projects, in addition to our standard procedures which make up our CSR policies.
Freedom Fruit remains the pillar of our CSR activities. Originally conceptualised and implemented in 2003, the brand is now packed in 12 countries, and sold to 131 clients in 31 countries.
In Namibia we are partnered with the government in a project which trains emerging farmers.
In South Africa the Stars in their Eyes project (www.starsintheireyes.nl) is a flagship program which has created new opportunities for 403 community coaches in 104 disadvantaged villages.
In China Cool Fresh International is working towards the implementation of social systems according to the requirements of the Business Social Compliance Initiative in a number of supplier organisations.
In Peru we are constructing a state of the art packing and export facility, specifically for use by small growers who hitherto have not been able to create direct market access. The facility will include a Stars in their Eyes community, and will create great opportunities for women.
These activities are geared at creating prosperity for all concerned.
