People say we've got a bit of an attitude. But they are wrong.
We've got a lot of it!
And why shouldn’t we? We’re passionate about what we do and we believe that life is less about circumstance, and more about attitude. We’ve always followed our instincts and gone after the things that grab our attention, instead of waiting for others to move first.
Despite our company's ripe old age of 53, we continue to amaze and surprise people. Just when you think you’ve put us in a box, we change our game.
You may ask: ‘So, why should I care about all this?’
Well, because our thirst for adventure and obsession with all things interesting is what has led us to some of our best discoveries. And what this means for you is access to the best and most diverse product range, and the highest quality produce from all around the globe.
But there is one more crucial factor in our success formula. Our people.
Friendly, hard-working people are the most crucial strategic assets in the fresh produce business. Skills, knowledge and dedication complete the picture. Years of experience are required to develop an ideal combination of these factors in employees. Replacing them is virtually impossible. Cool Fresh International places extreme priority on engaging, training and retaining top-class members of staff. So that you receive friendly and knowledgeable service.
That being said, the composition of the Cool Fresh International team is diverse. One might be a figures and logistics specialist, whilst the other may could be a ‘nuts and bolts’ fruit trader. Recently graduated professionals work hand-in-hand with extremely experienced fresh produce specialist (some of whom have been active in the industry since the mid-1970’s).
One common denominator binds the team: an obsession with service.